«Մասնակից:Սոֆի Շահնազարյան/Ավազարկղ1»–ի խմբագրումների տարբերություն

Վիքիպեդիայից՝ ազատ հանրագիտարանից
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The '''Super Bowl LVI halftime show''', branded as the '''Pepsi Super Bowl LVI Halftime Show''', was the [[Halftime show|halftime entertainment]] of [[Super Bowl LVI]], and took place on February 13, 2022, at [[SoFi Stadium]] in [[Inglewood, California]]. It featured performances by [[rapper]]s [[Dr. Dre]], [[Snoop Dogg]], [[Eminem]], [[Kendrick Lamar]], and singer [[Mary J. Blige]], with special appearances by [[50 Cent]] and [[Anderson .Paak]].<ref>{{cite web|url=https://www.cnn.com/2022/01/20/entertainment/super-bowl-lvi-halftime-show-trailer/index.html|title=Super Bowl LVI Halftime Show Set To Be A 90s Lovefest|website=CNN.com|date=January 20, 2022|accessdate=January 20, 2022}}</ref> Deaf rappers [[Sean Forbes]] and [[Warren Snipe|Warren "WAWA" Snipe]] also performed, providing [[ASL]] interpretations of the headliners' music.<ref>{{Cite web|last=McCollum|first=Brian|date=February 4, 2022|title=Deaf Detroit rapper Sean Forbes to perform with Eminem, Dre, Snoop at Super Bowl halftime|url=https://www.freep.com/story/entertainment/music/brian-mccollum/2022/02/04/eminem-dre-snoop-super-bowl-halftime-sean-forbes/9297375002/|url-status=live|access-date=February 8, 2022|website=[[Detroit Free Press]]}}</ref> The show was televised nationally in the U.S. by [[NBC Sunday Night Football|NBC]].


==Background==
Առևտրականների կողմից «Վճարիր՝ ինչքան ուզում ես» գնագոյացման պատճառները տարբեր գնային մոտեցումներն են և շուկայական ներթափանցումը: Գնային մոտեցումների տարբերությունը առաջանում է ապրանքի արժեքի ավելի բարձր գնահատականներով գնորդների առկայության արդյունքում, ովքեր նախընտրում են ավելի բարձր գին վճարել: Այսպիսով, ապրանքների գնահատման այս մոտեցումը կարող է հանգեցնել վաճառողների ավելի բարձր եկամուտների, եթե ծախսերը բավական ցածր են<ref>[http://epub.ub.uni-muenchen.de/14312/ Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets<!-- Заголовок добавлен ботом -->]</ref>։
On September 30, 2021, [[Pepsi]] and [[Roc Nation]] announced that [[Dr. Dre]], [[Snoop Dogg]], [[Eminem]], [[Mary J. Blige]], and [[Kendrick Lamar]] would headline the show. Blige previously performed at the [[Super Bowl XXXV halftime show]] in 2001. The halftime show was produced by Jesse Collins and Roc Nation, and was directed by [[Hamish Hamilton (director)|Hamish Hamilton]], who has directed each Super Bowl halftime show for twelve years.<ref name="NFLAnnouncement">{{cite web|url=https://www.nfl.com/news/five-epic-hitmakers-unite-for-pepsi-super-bowl-lvi-halftime-show|title=Five Epic Hitmakers Unite for PEPSI Super Bowl LVI Halftime Show|website=NFL.com|date=September 30, 2021|accessdate=September 30, 2021}}</ref>


==Reception==
Այս ռազմավարության շրջանակներում նաև առանձնանում են հետևյալ հասկացությունները․ «Վճարիր՝ ինչքան ցանկանում ես», «Վճարիր՝ ինչքան հավանում ես», «Վճարիր՝ ինչպես ցանկանում ես», «Վճարիր՝ ինչքան զգում ես», «Վճարիր՝ ինչպես քեզ դուր է գալիս», «Վճարիր՝ ինչքան ցանկանում ես»։ «Վճարիր՝ ինչքան կարող ես» հասկացությունը երբեմն օգտագործվում է որպես հոմանիշ, բայց հաճախ ավելի շատ կենտրոնացած է բարեգործական հիմունքներով՝ ավելի շատ վճարելու ունակության վրա, մինչդեռ «Վճարիր՝ ինչքան ուզում ես» շատ դեպքերում ավելի շատ կենտրոնացած է ապրանքի արժեքը ընկալելու վրա։
The halftime show received critical acclaim as critics praised the lineup and setlist.<ref name="Patten" /><ref>{{cite web|url=https://huffpost.com/entry/dr-dre-snoop-dogg-super-bowl-halftime-show_n_6209545de4b0e224afc8dd10|title=Dr.Dre, Snoop Dogg Lead Super Bowl Halftime Show Packed With Hip-hop Legends|website=HuffPost|last=Delbyck|first=Colby|date=February 13, 2022|accessdate=February 13, 2022}}</ref> Some mentioned that the performance was crafted to induce nostalgia among [[Generation X]] and [[Millennial]] audiences.<ref>{{cite web |url=https://www.nytimes.com/2022/02/14/arts/television/super-bowl-nostalgia.html |title=At the Super Bowl, Nostalgia’s the Only Game |author=Poniewozik, James |work=The New York Times |date=February 14, 2022 |access-date=February 14, 2022}}</ref><ref>{{cite web |url=https://www.nbcnews.com/pop-culture/pop-culture-news/super-bowl-halftime-show-tapped-millennial-nostalgia-rcna15927 |title=Super Bowl halftime show taps into millennial nostalgia |author=Sung, Morgan |work=NBC News |date=February 13, 2022 |access-date=February 14, 2022}}</ref><ref>{{cite web |url=https://www.buzzfeednews.com/article/amberjamieson/2022-super-bowl-halftime-show-snoop-dre-eminem-mary |title=Eminem, Mary J. Blige, And Surprise Guest 50 Cent? The 2022 Super Bowl LVI Halftime Show Was Pure Early 2000s Nostalgia |author=Jamieson, Amber |work=Buzzfeed News |date=February 13, 2022 |access-date=February 14, 2022}}</ref>


Steven McIntosh of [[BBC News]] wrote that the timing was balanced enough to allow each artist to perform their biggest songs, concluding "The show had been a success, and they knew it. It might have taken a long time to get here, but after a performance like this, nobody could now Forget About Dre."<ref>{{cite news |last1=McIntosh |first1=Steven |title=Super Bowl: Dr Dre and Eminem pack in the hits at half-time show |url=https://www.bbc.co.uk/news/entertainment-arts-60354066 |access-date=February 14, 2022 |work=BBC News |date=February 14, 2022}}</ref>
== Պատմություն և առևտրական կիրառություն ==
«Վճարիր՝ ինչքան ուզում ես»-ը արդեն վաղուց օգտագործվում է տնտեսության որոշ բնագավառներում, օրինակ՝ թեյավճարները և փողոցային ներկայացումները, ինչպես նաև բարեգործությունը, և հավաքում է հետաքրքրություն լայն շրջանակներով։
=== Սկզբունքը Հայաստանում ===
[[Շանթ ՀԸ|Շանթ հեռուստաընկերությամբ]] հեռարձակվող «Taxi battle» հաղորդաշարում հայտնի մարդիկ աշխատելով որպես տաքսիստ փորձում են առավելագույնս հավաքել թեյավճարներ, որոնք ուղղվում են զինվորական բարեգործական ֆոնդին։ Հայտնիները ուղևորներին ներկայացնում են նախագծի նպատակը, առաջարկելով թողնել այնքան թեյավճար, ինչքան ուզում են։


A list in ''[[Rolling Stone]]'' by [[Rob Sheffield]] praised the performance as an "old-school West Coast rap history lesson" and ranked it the fourth-best Super Bowl halftime show of all time, behind those by [[Super Bowl XLVII halftime show|Beyoncé]], [[Super Bowl XXXVI halftime show|U2]] and [[Super Bowl XLI halftime show|Prince]]. He wrote that Kendrick Lamar deserved his own full-length performance, and named Eminem [[Taking the knee|taking a knee]] as the highlight.<ref>{{cite news |last1=Sheffield |first1=Rob |title=Every Super Bowl Halftime Show, Ranked From Worst to Best |url=https://www.rollingstone.com/culture/culture-lists/super-bowl-halftime-shows-ranked-from-worst-to-best-14201/prince-2007-228422/ |access-date=February 14, 2022 |work=Rolling Stone |date=February 14, 2022}}</ref>
== Տես նաև ==
*[[Գնագոյացում]]


Kevin E G Perry of ''[[The Independent]]'' gave the show four stars out of five. Commenting on criticism relating to [[Dr. Dre#Violence against women|Dr. Dre's history of violence against women]], Perry concluded "No performance could wash that blemish from his reputation, but tonight’s hit-packed performance did demonstrate the range and longevity of Dre’s influence as a rapper and producer". Perry was also thankful that rumors of the return of the controversial 2012 [[Tupac Shakur#Multimedia releases|Tupac hologram]] were not true.<ref>{{cite news |last1=Perry |first1=Kevin E G |title=Super Bowl 2022 halftime review: Dr Dre oversees performance from hip-hop royalty |url=https://www.independent.co.uk/arts-entertainment/music/reviews/super-bowl-2022-halftime-show-review-b2014382.html|work=The Independent |access-date=February 14, 2022 |date=February 14, 2022}}</ref>
== Ծանոթագրություններ ==
{{ծանցանկ}}


In a review for ''[[The New York Times]]'', [[Jon Caramanica]] commented that rumors of Eminem being barred from kneeling "had the feel of a pre-manufactured controversy"; as an NFL spokesperson confirmed that the gesture was authorized, Caramanica asked "Is it still protest if it’s been signed off on and approved?"<ref>{{cite news |last1=Caramanica |first1=Jon |author-link=Jon Caramanica |title=Rap Takes Over Super Bowl Halftime, Balancing Celebration and Protest |url=https://www.nytimes.com/2022/02/13/arts/music/super-bowl-halftime-show-review.html |access-date=February 14, 2022 |work=The New York Times |date=February 13, 2022}}</ref>
== Արտաքին հղումներ ==

* [http://freakonomics.blogs.nytimes.com/tag/pay-as-you-wish/ Pay-as-you-wish] at [[Freakonomics]]
Sam Wolfson of ''[[The Guardian]]'' gave the show five stars out of five.<ref>{{cite news |last1=Wolfson |first1=Sam |title=Dr Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J Blige’s half-time show – an all-timer |url=https://www.theguardian.com/music/2022/feb/13/dr-dre-snoop-dogg-eminem-kendrick-lamar-and-mary-j-bliges-half-time-show-an-all-timer |work=The Guardian |access-date=February 15, 2022 |date=February 14, 2022}}</ref>
* [http://www.techdirt.com/articles/20100903/15433510899/one-working-musician-explains-how-pay-what-you-want-works-for-him.shtml Pay-What-You-Want for Musicians] at [[Techdirt]]

* [http://www.sciencemag.org/content/329/5989/325.full Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving] at Sciencemag.com.
== Commercial impact ==
* [http://aiutico.com/ Postcards with no price tags]

* [http://blogs.hbr.org/2013/11/when-selling-digital-content-let-the-customer-set-the-price/ When Selling Digital Content, Let the Customer Set the Price] at [[Harvard Business Review]]
The show had an average of 103.4 million viewers in the 8:15–8:30 PM ET slot, up 7 percent from the [[Super Bowl LV halftime show|previous year's halftime show]] by [[the Weeknd]].<ref name=Patten>{{cite web|url=https://deadline.com/2022/02/super-bowl-viewership-up-rams-win-bengals-nbc-olympics-1234932994/|title=Super Bowl Total Viewership Tops 112 Million For NBC & NFL With L.A. Rams’ Hometown Win – Update|last=Patten|first=Dominic|publisher=Deadline|date=February 15, 2022|access-date=February 15, 2022}}</ref><ref>{{Cite news|last=Hsu|first=Tiffany|date=2022-02-15|title=The Super Bowl drew 112 million viewers, the most in five years.|language=en-US|work=The New York Times|url=https://www.nytimes.com/2022/02/15/business/media/super-bowl-2022-ratings.html|access-date=2022-02-16|issn=0362-4331}}</ref> The viewership for the halftime show was higher than the game itself, which was viewed by an average of 101.1 million television viewers.<ref name=Patten/><ref>{{Cite web|title=How many people watched Super Bowl 56? Full 2022 ratings for Rams vs. Bengals show Detroit outperforms LA|url=https://www.sportingnews.com/us/nfl/news/super-bowl-2022-ratings-rams-bengals/uwundtq1y7dgmajpswn3wlsr|access-date=2022-02-18|website=www.sportingnews.com|language=en}}</ref>
* [http://openbooks.com/ DRM-free eBooks in Pay-What-You-Want model]

* [http://www.fairpayzone.com/p/pricing.html Resource Guide to Pricing — Finding Fair Value Exchange]
Following the performance, streams of Dr. Dre's music rose by 185 percent on Spotify. Two of the songs that he performed, "[[The Next Episode]]" and "[[Still D.R.E.]]" from his 1999 album ''2001'', experienced increases in streaming of 270 percent and 245 percent, respectively. In the end of the week, Dr. Dre`s - 2001, jumps back to the top 10 in Billboard 200, with 30,500 units sold (220% increase).<ref>{{Cite web|last=Caulfield|first=Keith|last2=Caulfield|first2=Keith|date=2022-02-20|title=‘Encanto’ Soundtrack Spends Sixth Week Atop Billboard 200 Albums Chart|url=https://www.billboard.com/music/chart-beat/encanto-sountrack-billboard-200-chart-number-one-six-weeks-1235034055/|access-date=2022-02-21|website=Billboard|language=en-US}}</ref>

Also on Spotify, Mary J. Blige's "[[No More Drama (song)|No More Drama]]" saw an increase of 520 percent, while streams of Kendrick Lamar's "[[Alright (Kendrick Lamar song)|Alright]]" rose 250 percent.<ref>{{Cite web|last=Brown|first=Preezy|date=2022-02-15|title=Dr. Dre’s Spotify Streams Increase By 185% After Super Bowl Halftime Performance|url=https://www.vibe.com/music/music-news/dr-dre-spotify-streams-increase-super-bowl-2022-1234648333/|access-date=2022-02-15|website=VIBE.com}}</ref><ref>{{Cite web|title=Bonnie Tyler’s 'Total Eclipse of the Heart’ tops Spotify's Super Bowl song list|url=https://www.thedrum.com/news/2022/02/15/bonnie-tyler-s-total-eclipse-the-heart-wins-best-song-the-super-bowl-spotify|access-date=2022-02-15|website=The Drum}}</ref>

The following day, Eminem's "[[Lose Yourself]]" entered the top 10 of the U.S. Spotify chart for the first time ever.<ref>{{Cite web|date=2022-02-15|title=Dr. Dre, Eminem, Snoop Dogg & Kendrick Lamar's Streams Explode Following Super Bowl Show|url=https://hiphopdx.com/news/id.68081/title.dr-dre-snoop-dogg-eminem-streams-increase-super-bowl|access-date=2022-02-15|website=HipHopDX}}</ref><ref>{{Cite web|last=Dellatto|first=Marisa|title=Music Performed During Halftime Show Climbing Up Spotify, iTunes Charts|url=https://www.forbes.com/sites/marisadellatto/2022/02/15/music-performed-during-halftime-show-climbing-up-spotify-itunes-charts/|access-date=2022-02-15|website=Forbes}}</ref> At the end of that week, Eminem`s Curtain Call jumps 118 spots to the top 10 on Billboard 200, for the first time since the March 11, 2006, at number 8, selling 31,000 units (256% increase). In the United Kingdom, the album jumps back into the Top 10 at Number 8.<ref>{{Cite web|title=Frank Turner claims his first ever UK Number 1 album with FTHC|url=https://www.officialcharts.com/chart-news/frank-turner-claims-first-ever-uk-number-1-album-with-fthc-this-feels-awesome__35252/|access-date=2022-02-21|website=www.officialcharts.com|language=en}}</ref><ref>{{Cite web|last=Lane|first=Lexi|date=2022-02-17|title=Eminem Breaks Historic Hip-Hop Record After Charting For 500 Weeks In The UK|url=https://www.udiscovermusic.com/news/eminem-breaks-record-500-weeks-in-the-uk/|access-date=2022-02-21|website=uDiscover Music|language=en-US}}</ref>

==Set list==
# "[[The Next Episode]]" ([[Dr. Dre]] and [[Snoop Dogg]])
# "[[California Love]]" (Dr. Dre and Snoop Dogg)
# "[[In da Club]]" ([[50 Cent]])
# "[[Family Affair (Mary J. Blige song)|Family Affair]]" ([[Mary J. Blige]])
# "[[No More Drama (song)|No More Drama]]" (Mary J. Blige)
# "[[M.A.A.D City]]" ([[Kendrick Lamar]])
# "[[Alright (Kendrick Lamar song)|Alright]]" (Kendrick Lamar)
# "[[Forgot About Dre]]" ([[Eminem]] and Kendrick Lamar)
# "[[Lose Yourself]]" (Eminem with [[Anderson .Paak]] on drums)
# "[[I Ain't Mad at Cha]]" (instrumental) (Dr. Dre) (Played as a tribute to [[Tupac Shakur]])
# "[[Still D.R.E.]]" (Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent)

==References==
{{Reflist}}

{{Super Bowl halftime shows}}
{{NFL on NBC}}

12:42, 1 Մարտի 2022-ի տարբերակ

The Super Bowl LVI halftime show, branded as the Pepsi Super Bowl LVI Halftime Show, was the halftime entertainment of Super Bowl LVI, and took place on February 13, 2022, at SoFi Stadium in Inglewood, California. It featured performances by rappers Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and singer Mary J. Blige, with special appearances by 50 Cent and Anderson .Paak.[1] Deaf rappers Sean Forbes and Warren "WAWA" Snipe also performed, providing ASL interpretations of the headliners' music.[2] The show was televised nationally in the U.S. by NBC.

Background

On September 30, 2021, Pepsi and Roc Nation announced that Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar would headline the show. Blige previously performed at the Super Bowl XXXV halftime show in 2001. The halftime show was produced by Jesse Collins and Roc Nation, and was directed by Hamish Hamilton, who has directed each Super Bowl halftime show for twelve years.[3]

Reception

The halftime show received critical acclaim as critics praised the lineup and setlist.[4][5] Some mentioned that the performance was crafted to induce nostalgia among Generation X and Millennial audiences.[6][7][8]

Steven McIntosh of BBC News wrote that the timing was balanced enough to allow each artist to perform their biggest songs, concluding "The show had been a success, and they knew it. It might have taken a long time to get here, but after a performance like this, nobody could now Forget About Dre."[9]

A list in Rolling Stone by Rob Sheffield praised the performance as an "old-school West Coast rap history lesson" and ranked it the fourth-best Super Bowl halftime show of all time, behind those by Beyoncé, U2 and Prince. He wrote that Kendrick Lamar deserved his own full-length performance, and named Eminem taking a knee as the highlight.[10]

Kevin E G Perry of The Independent gave the show four stars out of five. Commenting on criticism relating to Dr. Dre's history of violence against women, Perry concluded "No performance could wash that blemish from his reputation, but tonight’s hit-packed performance did demonstrate the range and longevity of Dre’s influence as a rapper and producer". Perry was also thankful that rumors of the return of the controversial 2012 Tupac hologram were not true.[11]

In a review for The New York Times, Jon Caramanica commented that rumors of Eminem being barred from kneeling "had the feel of a pre-manufactured controversy"; as an NFL spokesperson confirmed that the gesture was authorized, Caramanica asked "Is it still protest if it’s been signed off on and approved?"[12]

Sam Wolfson of The Guardian gave the show five stars out of five.[13]

Commercial impact

The show had an average of 103.4 million viewers in the 8:15–8:30 PM ET slot, up 7 percent from the previous year's halftime show by the Weeknd.[4][14] The viewership for the halftime show was higher than the game itself, which was viewed by an average of 101.1 million television viewers.[4][15]

Following the performance, streams of Dr. Dre's music rose by 185 percent on Spotify. Two of the songs that he performed, "The Next Episode" and "Still D.R.E." from his 1999 album 2001, experienced increases in streaming of 270 percent and 245 percent, respectively. In the end of the week, Dr. Dre`s - 2001, jumps back to the top 10 in Billboard 200, with 30,500 units sold (220% increase).[16]

Also on Spotify, Mary J. Blige's "No More Drama" saw an increase of 520 percent, while streams of Kendrick Lamar's "Alright" rose 250 percent.[17][18]

The following day, Eminem's "Lose Yourself" entered the top 10 of the U.S. Spotify chart for the first time ever.[19][20] At the end of that week, Eminem`s Curtain Call jumps 118 spots to the top 10 on Billboard 200, for the first time since the March 11, 2006, at number 8, selling 31,000 units (256% increase). In the United Kingdom, the album jumps back into the Top 10 at Number 8.[21][22]

Set list

  1. "The Next Episode" (Dr. Dre and Snoop Dogg)
  2. "California Love" (Dr. Dre and Snoop Dogg)
  3. "In da Club" (50 Cent)
  4. "Family Affair" (Mary J. Blige)
  5. "No More Drama" (Mary J. Blige)
  6. "M.A.A.D City" (Kendrick Lamar)
  7. "Alright" (Kendrick Lamar)
  8. "Forgot About Dre" (Eminem and Kendrick Lamar)
  9. "Lose Yourself" (Eminem with Anderson .Paak on drums)
  10. "I Ain't Mad at Cha" (instrumental) (Dr. Dre) (Played as a tribute to Tupac Shakur)
  11. "Still D.R.E." (Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent)

References

  1. «Super Bowl LVI Halftime Show Set To Be A 90s Lovefest». CNN.com. January 20, 2022. Վերցված է January 20, 2022-ին.
  2. McCollum, Brian (February 4, 2022). «Deaf Detroit rapper Sean Forbes to perform with Eminem, Dre, Snoop at Super Bowl halftime». Detroit Free Press. Վերցված է February 8, 2022-ին.{{cite web}}: CS1 սպաս․ url-status (link)
  3. «Five Epic Hitmakers Unite for PEPSI Super Bowl LVI Halftime Show». NFL.com. September 30, 2021. Վերցված է September 30, 2021-ին.
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  15. «How many people watched Super Bowl 56? Full 2022 ratings for Rams vs. Bengals show Detroit outperforms LA». www.sportingnews.com (անգլերեն). Վերցված է 2022-02-18-ին.
  16. Caulfield, Keith; Caulfield, Keith (2022-02-20). «'Encanto' Soundtrack Spends Sixth Week Atop Billboard 200 Albums Chart». Billboard (ամերիկյան անգլերեն). Վերցված է 2022-02-21-ին.
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  18. «Bonnie Tyler's 'Total Eclipse of the Heart' tops Spotify's Super Bowl song list». The Drum. Վերցված է 2022-02-15-ին.
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  20. Dellatto, Marisa. «Music Performed During Halftime Show Climbing Up Spotify, iTunes Charts». Forbes. Վերցված է 2022-02-15-ին.
  21. «Frank Turner claims his first ever UK Number 1 album with FTHC». www.officialcharts.com (անգլերեն). Վերցված է 2022-02-21-ին.
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Կաղապար:Super Bowl halftime shows Կաղապար:NFL on NBC