Մասնակից:LuizaAbovyan/Ավազարկղ

    Վիքիպեդիայից՝ ազատ հանրագիտարանից

    https://en.wikipedia.org/wiki/Parliament_(cigarette)

    Պարլամենտ (Parliament), ծխախոտի ամերիկյան ապրանքանիշ, որը ներկայումս պատկանում և արտադրվում է Philip Morris ընկերությանը ԱՄՆ-ում և Philip Morris International ընկերության կողմից՝ ԱՄՆ-ից դուրս ամենուր։

    Պատմություն[խմբագրել | խմբագրել կոդը]

    Այս ապրանքանիշը մեկնարկվել է 1931 թվականին։։ Այն տարբերվում է իր The brand was launched in 1931 and is distinctive for its recessed paper filters.[1] It was originally used as an advertising gimmick when cigarettes did not have filters. The first commercial cigarette filters came into use in 1935.[2]

    Until the late 1950s, Parliaments were packaged in a two-layer "hard" pack. That packaging continued under the Benson & Hedges brand after Parliament adopted a conventional paper pack.

    Parliaments are one of few brands of cigarettes on the mainstream market to feature a recessed paper filter. Cigarette filters became common in most cigarettes in the 1950s. In the 1940s and 1950s, the brand was marketed for its unique filters, with advertisements reading, "Only the flavor touches your lips", and "Tobacco tastes best when the filter's recessed".[3] The brand also claimed that the recessed filter prevented tar from making contact with the smoker's mouth, unlike standard filters.[4][5][6]

    In Korea, brands like Marlboro , Philip Morris, Dunhill, Parliaments and various other Western cigarettes were sold in 1987 as import opening to prepare for the 1988 Summer Olympics in Seoul.

    Parliament make up 1.9% of U.S. cigarette sales, in contrast to Marlboro, which represent 41.1% of the U.S. cigarette sales.[7][8] From the 1950s on the cigarette had a reputation for being popular among affluent smokers.[5]

    [9]

    It is the 12th best-selling international brand and the 4th largest PMI brand.[9] In 2016, the volume of produced Parliament cigarettes was 46 billion. The brand is sold in more than 30 countries.




    Քրոնոս

    Մոլորակի շուրջը․ Վիքիպեդիա:Մոլորակի շուրջը/Իսրայել

    Վիքիպեդիա:Մոլորակի շուրջը/Բենիլյուքս

    Հոդվածներ․

    Ժակ Պերեն

    Ջորջ Ջերեթ

    Jewish Encyclopedia


    1. «History of Philip Morris» 
    2. «The History of Filters»։ ecigator.net 
    3. «Vintage Parliament Ad» 
    4. «Advert»։ classroomtools.com 
    5. 5,0 5,1 «Stanford Research into the Impact of Tobacco Advertising»։ tobacco.stanford.edu 
    6. «Parliament Cigarettes»։ Advertisement Gallery 
    7. «Philip Morris ups Parliament, Virginia Slims price»։ Reuters։ January 3, 2008։ Վերցված է 2011-05-05 
    8. «Parliament Cigarettes»։ Euro Cig։ Վերցված է 2011-05-05 
    9. 9,0 9,1 «Building Leading Brands»։ www.pmi.com